In the streets, there are no shortcuts — only beginnings, breakthroughs, and the mark you leave behind.
START EXCEED END was born from this rhythm.
We started where every real story begins: raw, restless, unapologetic.
Made for the ones who don’t wait for permission. The ones who move first, move different, move loud.
To start is courage.
To exceed is discipline.
To end is legacy.
Our pieces carry the grit of the pavement and the quiet confidence of luxury.
Minimal lines. Sharp silhouettes. Elevated street DNA.
Designed not to fit in — but to surpass.
This isn’t just clothing.
This is your reminder:
Start with intent. Exceed every limit. End unforgettable.
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